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NEW: What We Do

What we do

ThoughtLab is an innovative thought leadership firm that offers fresh thinking and actionable insights through evidence-based analysis and in-depth qualitative research

"Consistently and reliably over the course of a multi-year relationship spanning many thought leadership projects, ThoughtLab has been an ideal partner in helping shape a hypothesis and original POV, develop and execute the corresponding survey and provide expert analysis. Through them, we have developed original, industry-leading thought leadership that grows our brand and our business."

Alex Beal, Vice President, Global Head of Marketing, Wipro

We excel at analyzing the impact of digital technology on the world

 Business and industries

Risk and security

Cities and public services 

Customers and investors

Future of work 

Environment and society

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Digital technologies in focus

AI and robotics 

Blockchain 

Cloud computing 

Data analytics 

Digital twins 

Digital experiences 

Digital payment systems 

Digitized workflows 

Fintech 

Metaverse 

Modernized IT platforms 

ThoughtLab's multidisciplinary team of economists, industry specialists, business journalists, technologists, and subject matter experts produce distinctive thought leadership to help clients engage decision makers. We provide end-to-end thought leadership that includes developing the vision, conducting the research, and creating compelling thought leadership content.

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            Develop the vision

              We work closely with your team to develop a vision that will                        distinguish your brand and engage your target audience. 

  • Find what will set the analysis apart and met executive needs
  • Align the vision with the client’s products and services
  • Start at the end by thinking about the biggest headlines
  • Draw on business insights from the client and outside experts
  • Develop a hypothesis and the analysis needed to validate it
  • Ensure research findings will resonate with the target audience
  • Gather contrasting perspectives through surveys
  • Differentiate the research through economic analysis

            Conduct the research

               Unlike other agencies, we offer a broad mix of quantitative                           and qualitative research methods.

  • Surveys of executives, consumers, and investors 
  • Surveys of government decision makers and citizens
  • Interviews with corporate and government leaders
  • Subject-specific advisory boards and expert panels 
  • Cost-benefit and ROI analysis  
  • Economic impact analysis 
  • Forecasting and scenario framing 
  • Statistical and big data analysis 
  • Digital maturity modeling   
  • Performance benchmarking and indexing 
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             Create compelling content

               Reaching executives requires unique analysis delivered in                             formats that are innovative, interactive, and engaging.

  • EBooks, white papers, and presentations 
  • Articles, think pieces, and blogs 
  • Case studies, video interviews, and Q&A 
  • Data visualizations and infographics 
  • Benchmarking tools and indexes 
  • Databases and data navigators 
  • Webinars and meetings 
  • Integrated thought leadership programs 

 

What sets ThoughtLab apart from the rest

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Innovative thinking

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Rigorous research

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Analytical expertise

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Collaborative working

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Proven client ROI

Headed by Lou Celi, a pioneer in thought leadership, ThoughtLab delivers fresh thinking in new ways, blending original ideas with consulting-grade insights.

A thought leader to thought leaders, ThoughtLab excels in mix-methods research, from interviews, peer groups, and surveys to statistical analysis and applied economics.   

Our specialist team excels in using advanced analytics and economic modeling not just to develop evidence-based insights but to deliver them through data-rich executive formats.  

Unlike media firms with editorial boundaries, ThoughtLab works closely with its clients to create compelling research that will reinforce their reputations and market positioning.   

The quality of our research enables leading B2B firms to generate valuable sales leads, build highly attended events, drive high-impact marketing, and gain worldwide media coverage.  

ThoughtLab in the news

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Chicago, Illinois: Making mobility smarter, safer, and more equitable

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Chengdu, China: Blending technology with nature to meet human needs

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