"Consistently and reliably over the course of a multi-year relationship spanning many thought leadership projects, ThoughtLab has been an ideal partner in helping shape a hypothesis and original POV, develop and execute the corresponding survey and provide expert analysis. Through them, we have developed original, industry-leading thought leadership that grows our brand and our business."
Alex Beal, Vice President, Global Head of Marketing, Wipro
We excel at analyzing the impact of digital technology on the world
Digital technologies in focus
AI and robotics
Digital payment systems
Modernized IT platforms
ThoughtLab's multidisciplinary team of economists, industry specialists, business journalists, technologists, and subject matter experts produce distinctive thought leadership to help clients engage decision makers. We provide end-to-end thought leadership that includes developing the vision, conducting the research, and creating compelling thought leadership content.
Develop the vision
We work closely with your team to develop a vision that will distinguish your brand and engage your target audience.
- Find what will set the analysis apart and met executive needs
- Align the vision with the client’s products and services
- Start at the end by thinking about the biggest headlines
- Draw on business insights from the client and outside experts
- Develop a hypothesis and the analysis needed to validate it
- Ensure research findings will resonate with the target audience
- Gather contrasting perspectives through surveys
- Differentiate the research through economic analysis
Conduct the research
Unlike other agencies, we offer a broad mix of quantitative and qualitative research methods.
- Surveys of executives, consumers, and investors
- Surveys of government decision makers and citizens
- Interviews with corporate and government leaders
- Subject-specific advisory boards and expert panels
- Cost-benefit and ROI analysis
- Economic impact analysis
- Forecasting and scenario framing
- Statistical and big data analysis
- Digital maturity modeling
- Performance benchmarking and indexing
Create compelling content
Reaching executives requires unique analysis delivered in formats that are innovative, interactive, and engaging.
- EBooks, white papers, and presentations
- Articles, think pieces, and blogs
- Case studies, video interviews, and Q&A
- Data visualizations and infographics
- Benchmarking tools and indexes
- Databases and data navigators
- Webinars and meetings
- Integrated thought leadership programs
What sets ThoughtLab apart from the rest
Proven client ROI
Headed by Lou Celi, a pioneer in thought leadership, ThoughtLab delivers fresh thinking in new ways, blending original ideas with consulting-grade insights.
A thought leader to thought leaders, ThoughtLab excels in mix-methods research, from interviews, peer groups, and surveys to statistical analysis and applied economics.
Our specialist team excels in using advanced analytics and economic modeling not just to develop evidence-based insights but to deliver them through data-rich executive formats.
Unlike media firms with editorial boundaries, ThoughtLab works closely with its clients to create compelling research that will reinforce their reputations and market positioning.
The quality of our research enables leading B2B firms to generate valuable sales leads, build highly attended events, drive high-impact marketing, and gain worldwide media coverage.