analytics

Boosting the ROI on Thought Leadership

May 3, 2019 / Comments Off on Boosting the ROI on Thought Leadership

According to a recent survey conducted by Edelman and LinkedIn, only 18% of executives give high marks to the thought leadership they receive. For these executives, much of today’s thought leadership is derivative: it lacks the vision, analytical insight, and valuable advice that busy executives desire. During my years as a publisher with Business International, […]

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