In today’s fast-evolving marketplace, innovation, in all its forms, has become a prime driver of growth, profitability, and competitiveness. Innovation is not a mere advantage, it’s an imperative. The average lifespan of a company on the S&P 500 used to be 67 years – today it is just 15 years.
In early 2025, SoftwareOne published findings from a survey of 600 businesses globally to discover trends in IT cost optimization and innovation. The study showed that 83% of businesses across all sectors recognize they need high levels of innovation to remain competitive, while only 32% currently meet those levels.
