Smarter Surveys
End-to-end survey capabilities
Our team of survey specialists, economists and subject matter experts handle all aspects of the survey process: from creating the questionnaire and building the sample to fielding the survey, analyzing the results, running cross tabulations, identifying correlations to designing data visualizations, preparing presentations, and writing papers on the top findings.
Extracting more value from surveys
ThoughtLab brings together best-of-breed analytical capabilities, worldwide corporate, government, consumer, and investor research panels, and unparalleled thought leadership, editorial, and marketing skills. We work collaboratively with our clients and draw on our global network of experts across industries, regions, disciplines, and management practices. Our team of experts have extraordinary access to senior executives and policymakers around the globe.
Our unparalleled reach
ThoughtLab has access to worldwide research panels that include over 4.5 million executives, policy makers, consumers, and investors. We can conduct surveys in most cities, regions, and countries; across all industries and executive functions; and with consumers and investors across income and age levels. We conduct surveys in the local language in person, over the phone, or online.
+ Executive panel
1.5 million pre-recruited executives segmented by:
- Industry classifications
- Location (city, region, country)
- Type of company
- Revenue level and growth
- Market share
- Employee size
- Job title/role
- Level of internationalization
- Digital maturity
- And more….
+ Consumer and investor panel
3 million+ pre-recruited people segmented by:
- Age and gender
- Household size
- Language spoken
- Household income
- Wealth levels
- Occupation and education
- Marital status
- Location
- Hobbies, shopping habits
- Psychographic profile
+ Government panel
10,000+ public decision-makers segmented by:
- National, regional, state, and city levels
- Mayor/chief executives
- City managers
- CIOs, CFOs, COOs, CTOs
- Smart city transformation executives
- And more…..
Analytical surveys
ThoughtLab’s capabilities span diverse industries and topics. Working with leading firms, we surveyed investors and wealth management executives to understand how financial firms are responding to dramatic shifts in investor behaviors. We went a step further with Cognizant: surveying not just C-level executives on changes in the workplaces, but also getting the perspective of mid-level staff, students, and futurists.
Pulse surveys
The pandemic is just one example of disruption that businesses will face in the future. During periods of disruption, companies need timely data and analysis. ThoughtLab has the capability to conduct executive research as events play out. Using shorter and more targeted pulse surveys, we can go from survey inception to design, fielding, and analyzing final results within just 3-4 weeks.