"Lou and his team did a terrific job helping us with our Work Ahead series of reports. From idea development through to fact checking, they were in the trenches with us all the way."
Benjamin Pring, Vice President and Director, Cognizant's Center for the Future of Work
We excel at analyzing the impact of digital technology on the world
Digital technologies in focus
AI and robotics
Blockchain
Cloud computing
Data analytics
Digital twins
Digital experiences
Digital payment systems
Digitized workflows
Fintech
Metaverse
Modernized enterprise platforms
ThoughtLab's multidisciplinary team of economists, industry specialists, engineers, technologists, and subject matter experts produce distinctive thought leadership to help clients engage decision makers. We provide end-to-end thought leadership: develop the vision, conduct the research, and create compelling content.
Develop the vision
- Review existing thought leadership to find what will set the analysis apart and fulfill the unmet needs of executives
- Understand the client’s business so that we can align the thought leadership with the client’s product and service offering.
- Start at the end by thinking about the biggest headlines that the research will generate.
- Draw on insights from subject matter experts both within the client organization and outside.
- Specify the target audience to ensure that the research resonates with their business needs and personal goals.
- Develop a hypothesis and agree on the quantitative and qualitative analysis needed to validate and enrich it.
- Consider multiple perspectives through surveys of CXOs and their staff, executives and customers, or cities and citizens.
- Differentiate the research through innovative analysis, such as maturity modeling, benchmarking, or economic impact analysis.
Our mixed-methods research capabilities include:
- Surveys of executives, consumers, investors, policymakers, and citizens
- Interviews with corporate and government leaders
- Advisory boards and expert panels
- Cost-benefit and ROI analysis
- Economic impact analysis
- Forecasting and scenario framing
- Statistical and big data analysis
- Digital maturity modeling
- Performance benchmarking and indexing
Conduct the research
Create compelling content
Reaching executives requires unique analysis delivered in formats that are innovative, interactive, and digestible.
- eBooks, white papers, and presentations
- Articles, think pieces, and blogs
- Case studies, video interviews, and Q&A
- Data visualizations and infographics
- Benchmarking tools and indexes
- Databases and data navigators
- Webinars and meetings
- Integrated thought leadership programs
What sets ThoughtLab apart from the rest
Innovative thinking
Rigorous research
Analytical expertise
Collaborative working
Proven client ROI
Headed by Lou Celi, a pioneer in thought leadership, ThoughtLab delivers fresh thinking in new ways, blending original ideas with consulting-grade insights and marketing savvy.
A thought leader to thought leaders, ThoughtLab excels in mix-methods research, from interviews, peer groups, and surveys to statistical analysis and applied economics.
Our specialist team excels in using advanced analytics and economic modeling not just to develop evidence-based insights but to deliver them through data-rich executive formats.
Unlike media firms with editorial boundaries, ThoughtLab works closely with its clients to create compelling research that will reinforce their reputations and market positioning.
The quality of our research enables leading B2B firms to generate valuable sales leads, build highly attended events, drive high-impact marketing, and gain worldwide media coverage.
Our research inputs
Our research outputs
