ServiceNow: Experience in the age of AI

2024

Great digital experiences—for customers and employees—are a key competitive advantage for businesses. ServiceNow and ThoughtLab surveyed 1,000 C-level executives in 13 countries to learn what digital experience leaders are doing right and the benefits that follow. We identified six key steps that such leaders take that separate them from the pack. It comes down to making experience key to the entire org, leveraging AI and other emerging tech to hyper-personalize outreach, and never forgetting that user needs and wants trump all.

Read report here.