Insights through economics
Organizations often need compelling, evidence-based research to influence the opinions and decisions of their various stakeholders—customers, shareholders, regulators, management boards, employees, and local communities. Whether you are seeking approval for a project, making a business case to a client, or showing the benefits that your firm brings to the local community, demonstrating value requires an analytical framework that sits at the nexus of robust quantitative analysis, trusted expert insights, and high-impact thought leadership.
ThoughtLab brings together best-of-breed analytical capabilities, worldwide corporate, government, consumer, and investor research panels, and unparalleled thought leadership, editorial, and marketing skills. We work collaboratively with our clients, and draw on expertise, when necessary, from our global network of experts across industries, regions, disciplines, and management practices. Our team of experts have extraordinary access to senior executives and policymakers around the globe.
Our worldwide team of macro, micro, and urban economists are skilled in what we call:
[Thoughtnomics] : using applied economics to create actionable, evidence-based thought leadership.
Our analytically driven thought leadership formula provides ground-breaking insights supported by rigorous quantitative analysis.
Learn more about our macro to micro tools:
Cost-benefit and ROI analysis— calculating the return on technology and business investments
Economic impact analysis— demonstrating the value that an industry, business, or technology brings to the economy and society
Predictive and scenario analysis— using economics to generate ahead-of-the-curve thinking and potential future mega-trends
Statistical and big data analysis— spotting trends and insights from vast amounts of internal or external data .
Digital maturity modeling— assessing progress in digital transformation to understand the approaches that work best and the pitfalls to avoid
Performance benchmarking and indexing—comparing views, strategies, investments, and performance of private- and public-sector organizations
Urban and geospatial analysis– analyzing and visualizing the urban policies, investments, and trends that drive urban performance
A Fresh Approach
It is no surprise that companies are now questioning the value of their thought leadership programs and working with us to develop new ways to drive ROI. Our formula is based on what our management team has learned after years of experience running sponsored publishing at top firms, such as the Economist Intelligence Unit and Oxford Economics.