Insights through analytics
Influencing decision-makers through economics
Business organizations often need objective, evidence-based research to influence the decisions of their stakeholders—from business and government leaders to customers, citizens, regulators, and employees. Whether demonstrating the value of your products and services, seeking project approval, making a business case, or showing the benefits that your business brings to the local economy, backing up your thought leadership with robust economic analysis and modeling can ensure success.
Blending quantitative analysis with expert insight
ThoughtLab brings together extraordinary analytical capabilities with best-of-breed qualitative skills. With unparalleled access to over one million public- and private-sector executives—as well as to three million consumers, investors, and citizens—we excel at tailoring surveys to your target audience and storyline. We can extend that research with interviews of senior executives across industries, including the public sector. To deliver valuable market insights, we draw on input from our global network of experts across industries, world regions, disciplines, knowledge areas, and management practices.
Thoughtnomics =
thought leadership
+ applied economics
Our worldwide team of economists are skilled in what we call 'thoughtnomics' – using applied economics to create actionable, evidence-based thought leadership. By harnessing advanced economic techniques, ThoughtLab creates ground-breaking insights supported by trusted quantitative analysis.
Learn more about our macro to micro tools:
Cost-benefit and ROI analysis Calculating the return on technology and business investments and related cost-benefits
Economic impact analysis Demonstrating the value that an industry, business, or technology brings to the economy and society
Predictive and scenario analysis Using economics to generate ahead-of-the-curve thinking and potential future megatrends
Statistical and big data analysis Spotting trends and developing insights from vast amounts of internal or external data
Digital maturity modeling Assessing progress in digital transformation to identify best practices and potential pitfalls
Performance benchmarking Comparing strategies, investments, and performance of private- and public-sector organizations
Indexing and data visualization Our economists can turn data into memorable indexes and compelling data visualizations
Urban and geospatial analysis Analyzing and visualizing the public policies, investments, and trends that drive urban performance
A fresh approach
According to a recent Edelman-LinkedIn study, most executives say that less than half of the thought leadership they read gives them valuable insights. That is because developing visionary thinking and analysis decision support requires more than survey reporting and business journalism. It requires a a deep understanding of the subject matter and the creative use of the latest analytical tools. Learn more about Thoughtnomics.
