Cost-benefit and ROI Analysis
Cost-benefit analysis is valuable when estimating the costs and benefits of an investment in a project, technology, or strategic initiative.
Cost-benefit analysis can be a key ingredient in creating actionable, evidence-based thought leadership. By using this method, we can help public- and private-sector executives decide whether to undertake important investments in products, services, and solutions.
Measuring both the tangible and intangible cost-benefits is vital for capturing the full value of an investment. For example, in addition to the direct benefits and costs of making improvements in an airport, the work may generate economic benefits and jobs for the local area, which need to be quantified.
When measuring ROI, our economists use diagnostic tools and bespoke econometric models to evaluate the financial outcome from specific investments. In addition to financial factors, such as revenue growth and cost savings, we can measure qualitative benefits, such as impact on reputation, customers, and employees.
Our Research
The Future of Digital Workspaces with Lakeside
The future of digital workplaces hinges on one important factor: digital employee experience (DEX). The smoother the digital experience, the more productive employees can be. Conversely, the harder it is to access and use workplace technology, the less workers can do. More than a year spent supporting remote workers since the outbreak of Covid-19 has given […]
Cashless Cities: Realizing the Benefits of Digital Payments with Visa
With 60% of the global population expected to live in cities by 2030, how will going cashless enable a city to drive more value to citizens, businesses, and the government? To answer that question, VISA commissioned ThoughtLab to quantify the potential benefits of moving from physical money to digital payment systems in 100 cities around […]
The Work Ahead: Mastering the Digital Economy with Cognizant
We worked with Cognizant to create the definitive analysis on how digital transformation would transform work and affect corporate performance. The Work Ahead is a white paper series detailing the impacts the digital revolution will have on different industries, as well as what the process of adapting to and implementing new technologies will look like. […]