The Work Ahead: Mastering the Digital Economy with Cognizant


We worked with Cognizant to create the definitive analysis on how digital transformation would transform work and affect corporate performance. The Work Ahead is a white paper series detailing the impacts the digital revolution will​ have on different industries, as well as what the process of adapting to and implementing new technologies will look like. The series included industry-specific reports based on the research to aid company executives in coping with the imminent changes digitizing these industries will bring.

Our Research Methods:

  • Survey of 2,000  C-level executives across 18 countries and 6 industries.

  • Survey of other workforce participants and commentators, including 250 employees, 150 MBA students, and 50 futurists and experts.

  • Micro-analysis and benchmarking to show the current and future impact of digital technology on revenue and profits in six key sectors.

  • Macroeconomic modeling to assess the impact of digital transformation on world economies.