Broadridge: Targeting the Digital Generation


Over the next few decades, more than $30 trillion in assets will pass from Baby Boomers to their children. To help wealth executives understand the far-reaching implications of demographic change, Broadridge teamed up with us and a coalition of leading organizations from the wealth industry. Together, we conducted a rigorous study, Wealth and Asset Management 2021: Preparing for Transformative Change, which surveyed 2,000 investors and 500 wealth services investment providers across 10 leading markets across the globe. This paper includes targeted results from this study that highlights the responses by and regarding Millennials, together with insights derived from extensive interviews with top executives from Broadridge.