Accenture: Adapting Your Business to a Fragmented World


From Trumponomics in the US and Brexitnomics in the UK to Putinomics in Russia and now Kurzonomics in Austria, the move to economic nationalism and de-globalization is gathering momentum. To understand what these challenges will mean for IT systems and digital business, ThoughtLab conducted a survey of more than 400 CIOs and CTOs around the world, followed by in-depth interviews with senior executives and digital experts. Our digital fragmentation research revealed that executives had serious worries about the potential for de-globalization to disrupt their digital plans, impede their cross-border business, and raise their operational costs.

This think piece in the European Business Review outlines the impact of growing economic nationalism on digital operations, and suggests for courses of action to minimize the impact.