Cognizant’s 11 Insights for Getting, and Staying, Ahead in the Digital Economy


As business moves beyond the early days of the digital economy, crucial questions arise about how to keep moving forward: what’s working, what’s not, where investments are paying off, optimal next steps, and what separates leaders from followers. To find the answers, Cognizant teamed up with ThoughtLab to survey 2,491 business and technology leaders from multiple industries globally that collectively account for about $21.6 trillion in annual revenue. We also interviewed with senior executives who are knowledgeable about advanced technology initiatives within their companies.

Using these findings, Cognizant distinguished leaders from laggards to better understand what organizations look like at any point on the digital maturity curve and what it takes to make progress on that journey. The research reveals how much businesses should be investing in advanced technologies as a percent of revenue today and in the near future, the investments that are yielding the greatest returns, the next best areas to focus on, and the returns they can expect at various points of the maturity curve.